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CultureOctober 29, 2026 · 6 min read

South Africa Took Over a Corner of Paris. Brands Should Take Notes.

At Maison&Objet in Paris, seven South African designers and studios showed work built from ancestral craft, family memory and unexpected backgrounds in dance, neuroscience and engineering. Beyond the beautiful objects, there is a practical lesson for brands looking for a new way to tell their story.

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Owner’s Pick

Urban DesignJuly 25, 2026 · 3 min read

The 15-Minute City Is a Beautiful Idea. Reality Takes a Bit Longer.

Everything you need within a 15-minute walk sounds simple. Retrofitting it onto a city built for cars is closer to renovating a house while still living in it.

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This Week’s Favourite

DesignOctober 28, 2026 · 6 min read

The Rug Is the Fifth Wall, and Brands Are Finally Writing on It

From Moroccan hand-knotting to Lucia Eames artworks and 1.8 million knots in Nepal, today's best rugs carry stories, not just patterns. Here is why the floor is such a strong platform for lifestyle brands, and how cross-field co-creation can make it work.

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Latest Articles

Culture

South Africa Took Over a Corner of Paris. Brands Should Take Notes.

October 29, 2026 · 6 min read

Latest

South Africa Took Over a Corner of Paris. Brands Should Take Notes.

Owner’s Pick

The 15-Minute City Is a Beautiful Idea. Reality Takes a Bit Longer.

This Week’s Favourite

The Rug Is the Fifth Wall, and Brands Are Finally Writing on It

Latest Articles

South Africa Took Over a Corner of Paris. Brands Should Take Notes.

The Rug Is the Fifth Wall, and Brands Are Finally Writing on It

A Headphone With Real Dials: Why Retro Controls Feel Like the Future

Tesla's Flying Roadster Is Real-ish. Here's What It Means for Cars, Brands and Parking Spots.

Fiat's Multiplay Is a Family Car That Becomes a Pickup. The Real Lesson Is About Care.

The NBA Is Testing a Smart Basketball. Does AI Make the Game Fairer or Just Flatter?

One Table, Three Games: The Dining Table Is Finally Learning to Play

Apple Music Built a Concert Hall. The Real Product Is the Story It Tells.

Hearing Tech Is the Quiet Blue Ocean, and Legato Just Hid It Inside a Pair of Glasses

Bang & Olufsen Just Put Its Name on a Camera Bump. That's the Whole Strategy.

Karimoku Turned Its Tokyo Showroom Into a Japanese Inn and Barely Mentioned the Furniture

This Public Bench Turns Into a Table, and That's Where the Etiquette Breaks Down

This Toilet Is So Well Disguised, Your Body Might Not Recognize It Either

The Best Smart Lock Is One That Refuses to Admit It's a Smart Lock

This House Was Designed to Be Taken Apart Before It Was Even Built

These Lamps Turn a 3D Printer's Usual Flaws Into the Whole Design

Plaud's New AI Earbuds Want to Write Your Emails While You Nod Along in Meetings

A $45 Store Is Selling CD Players Again, and That Tells You Something

Taiwan's Biggest Design Fair Asked What's Left for Humans to Make Once AI Can Make Anything

Lamborghini Made a Stroller. It Still Only Goes Walking Speed, and That's Not the Point.

An Artist Turned Disposable Price Tags Into Something People Actually Want to Keep

The Only Gadget Concept Right Now With Exactly One Feature, and It's Perfect

Tinder Opened a Fake Pharmacy That Prescribes Medicine for Being Bad at Dating

La Marzocco Just Let a Beach Towel Brand Redesign Its Espresso Machine

This Hotel Was Designed Around a Japanese Idea for Catching Illness Before It Starts

A $50,000 Printer Just Got a 90% Discount, and Your Living Room Is the Winner

The Home Gym That Folds Away Is Basically an Apology Letter to Introverts

This Scooter Folds Down to the Size of a Laptop. That Changes More Than You'd Think.

Xiaomi Built a $45,000 SUV That Forgot It Was Supposed to Be a Car

What Christopher Nolan's Costume Department Understands About Brand Strategy

Kith Just Restored Two Classic BMWs to Prove a Streetwear Brand Can Outlast a Trend

This Sofa Is Built From the Same Wire Doctors Put in Your Arteries

A Taiwanese Mattress Brand Just Set Up Shop Inside a Baseball Stadium

Your Next Health Tracker Might Just Be the Laptop You Already Own

This Apartment Put the Bathtub in the Living Room. It's Not a Gimmick.

The Humble AA Battery Just Got a USB-C Port. Nobody Asked, and That's Fine.

Tinder Got a New Wardrobe. It Also Got a New Personality.

The Console Sega Killed Twenty-Five Years Ago Still Won't Stay Dead

The Flip Phone Didn't Come Back. We Just Finally Deserved It Again.

How a Convenience Store Became Cooler Than You

A Korean Lighting Studio That Understood Wood Doesn't Need to Compete With Light

Finland Solved Dating With a Pink Basket, and It's More Honest Than Any App

The 15-Minute City Is a Beautiful Idea. Reality Takes a Bit Longer.

The Tiny House That Understood Restraint Better Than Most Mansions Do

Japan Built a Human-Sized Refrigerator, and Somehow That's the Sane Choice

Why Most Rebrands Fail in the First Week

The Quiet Power of Restraint in Branding

Packaging Is the Last Honest Touchpoint